Die hyggelige Dänen

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Our Story

Die “Hyggelige” Dänen is a family-owned and locally rooted holiday rental agency that has welcomed guests to Vejers Strand since 1984. The company was founded by Steen and Karin Hansen in collaboration with Købmand Hansen from Henne Strand. That partnership lasted until the early 1990s, after which full ownership was taken over by the Hansen family. Today, the company is still family-run and managed by the eldest of Steen’s daughters.

A Love for the Local Area

At the heart of everything we do is a deep love for this place, a commitment to co-creation, and a strong desire to give back to the community we cherish. 

That’s why Die “Hyggelige” Dänen is much more than just a holiday rental agency – we are also Dropskogeriet, Vesterled (the smokehouse), Batard (the bakery), the playground in the town center, Meer, the local mini golf course, and our office, located right at the entrance to town.

We’re deeply involved in our community and contribute actively to its nature, culture, and ongoing development. For every booking, we donate one tree to the Peace Forest in Varde Municipality. We are proud to be creators, co-creators, and supporters of local initiatives such as the Sustainability Fair, Mushroom Week, Nature Park Week, Christmas in Vejers, Varde Summer Theatre, the Herring Table for homeowners, and the iconic red deer at the traffic light into Vejers.

We are also active members of the local business association, participate in the town’s development plans, and are frontrunners in the tourism industry when it comes to sustainability certification – and so much more.

A Partnership with Heart and Purpose

Our mission goes beyond being the best possible partner for homeowners and guests – even though we’re proud that 62% of our guests return year after year. Our ambition is also to co-create life and meaningful experiences in the place we all love. Because we know: everything is connected.

When you choose Die “Hyggelige” Dänen – whether as a guest or a homeowner – you're helping secure the long-term, sustainable development of Vejers. Not just for yourself, but for future generations.

Our company was born out of collaboration, and that spirit still guides us today. That’s why we’re proud co-owners of Nordsee Holidays, a growing alliance of 12 locally based holiday rental agencies along the Danish west coast.

Our Vision

Our family’s vision is to ensure that Vejers remains an attractive holiday destination for both homeowners and the many guests who visit each year. That’s why profits from the business are continuously reinvested into the local community.

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